Monday, September 30, 2013

Consultants and contractors make good business sense

Your Team Players are Precious Resources

Your Team Players.  Your team is important, and having the right people in place is critical!  Just because you have had an employee for ten years doesn’t make them a dedicated and loyal employee.  People can become comfortable and lazy.  Ensure that everyone is working towards the same common goal, and contributing towards your business success.   There should be a motivational relationship between your business success, and the rewards/success of each team player.  However, it’s impossible to be responsible for all of the motivation behind each team member.  A good portion of motivation just comes from respect, and wanting to do a good job for the pay.  

Consultants and Contractors.  The next question is, “should you hire or contract out for services?”  There are a ton of advantages to hiring a professional contractor or consultant.
·         Reduce overhead. Reducing expenses is a real attraction to hiring an independent contractor or consultant.  Lower overhead means less stress to cover costs.  New business can go right into your wallet and ensure the future success of your company.
·         No health benefits are necessary.  According to the EBRI, employers traditionally spend just over 29 percent on employee benefits.  In 2010, the average total cost to employers for employee benefits was around $10 per hour for each employee, or about 30 percent of total compensation.  Source:  The U.S. Bureau of Labor Statistics Due to health care reform, these costs are expected to increase.  
·         Cost control.  With more employees, your office will probably have to move to a bigger space, sign a lease, and purchase more equipment.  Contract out and save yourself some money.  You’ll also have the ability to take on opportunities as they arise.  During seasonal or slow periods, easily scale back on spending. 
·         Highly specialized.  Many consultants and contractors come trained and highly specialized, giving your company a leading edge towards greater profitability.  No successful business works in a vacuum.  Hiring an independent consultant or contractor offers flexibility to the changing work demands of your company, as well as the changing demands of the marketplace.  Avoid juggling multiple contractors, find one or two that you can depend on to meet project goals and grow with your company.
·         Require less management.  As your employee numbers grown, you become less involved in practicing your trade and more involved in people management issues.  You have to worry about worker-related lawsuits and putting out fires on a daily basis.  Self-employed independents and contractors should require less management due to the fact that they are more motivated and accountable.
·         Well-networked and well-informed. Many consultants and contractors are members of local business groups, and are typically well-informed.  In order to remain relevant, they have to stay on top of trends, continue training and connect with other professionals in their local communities.  In time, an experienced consultant or contractor can have access to a huge network of professional services and experts in a variety of platforms. 




Monday, September 16, 2013

Online Shopping Cart Abandonment


This is an interesting topic as I just recently abandoned an online purchase myself.  I’m a busy and admittingly impatient person when it comes to shopping for something specific online.
Eager for a simple and quick solution, I resulted to search online.  The shoes were quickly found at DicksSportingGoods.com.  Excellent!  Dick’s is a local store that I recognized, and probably more convenient if there was ever need for a return or exchange.  The website displayed (3) different colors. ( I don’t buy running shoes for the appearance, but knowing that the shoe I wanted had options was enticing.)  After setting up the e-mail contact and billing information, I put the shoes in my cart only to find that the color I choose was out of stock.  To make things worse, my second choice was also out of stock.  As mentioned, I don’t purchase running shoes for appearance.  However, after learning that I had did have choices, my mind was now focused on getting the color I wanted.  After all, if I’m spending nearly $200 for a pair of shoes, why not get the color I want?  Before continuing to explore options online, my contact info/e-mail address was deleted.  (I knew my cookies were out there, but at least Dicks couldn’t contact me by e-mail.)  So I thought anyway…  The shoes were found at Zappos.com. They didn’t have the color choices I was looking for, BUT they did have a mind-changing offer; $50 savings from the price quoted on Dicks.  I will absolutely buy the ugly running shoes if it saves me $50!  And I did…
I specifically remember deleting my e-mail info, but since the Zappos purchase, Dicks has been sending me annoying e-mails anyway.  All of this had me wondering how many people react as I did, abandoning their initial cart selection for one reason or another.  I found this article from MarketingProfs.com which states that abandonment rates in the second quarter of 2013 were averaging 75%. The study also found that if an online retailer is able to ‘capture’ contact informationbefore a cart is abandoned because following up with an email can often times become lucrative.
More interesting Q1 2013 facts from SalesCycle.com:
  • 73.6% was the average shopping cart, basket and booking abandonment rate (up from 70.7% in Q4 2012)
  • Most abandonments happened between 8 and 9pm - with Thursday the most common day
  • 48.1% of basket abandonment emails were opened (up from 45.9% in Q4)
  • 14.9% of basket abandonment emails were clicked (up from 13.5% in Q4)
  • 33.3% of these clickers went on to purchase a product (up from 30.1% in Q4)
  • The AOV was 58% higher for purchases from basket abandonment emails compared with direct sales (up from 36% in Q4)
  • Revenue per basket abandonment email sent was $5.78  (up from $4.14 Q4)