There are two ways to label your
images: In the context of search engine
optimization, most people seem to “get” the importance of keywords and links
but images are often overlooked. I’m not
just referencing images on the company website, but also those used for social
media posts, content, and just about anything that can be posted and shared
online. Labeling your images can be accomplished
by using “alt text,” (alternative text), and/or “image title.” Both are considered ‘tags.’
Depending
upon the browser you’re using, you’ll likely to see one or the other pop up when ‘hoovering’
over a picture. In regards to their purpose, however, these two labeling actions
are not created equal when attempting to optimize for better Google Search
Results.
Picture Titles vs Alt Text for Images: Adding an image title is a simple task, usually found through
basic image display settings or file name.
Just as it sounds, it’s basically just a label that’s relevant, short,
and catchy. An image text is meant
primarily for visitors.
Alt text or alternate text is an attribute added to an image tag in HTML
and is more important for crawlers. Depending
where you’re placing your image, you may need to select the “gear” logo or “advanced
image settings” drop-down. After completion, your “alt text,” will show inside the image box outline when the
image can’t be displayed. It helps search engines understand what your image
pertains to. Alternate text is also very
helpful in case images on a page cannot be found, or if someone has chosen to
disable images on their browsers.
Without it, your photo may be seen as an empty box icon. (Not ideal.)
In addition, Google can’t see your photo, but it can see your alt text!
Image Tagging Best Practices: If you’re still confused about how to tag your
images to provide the most results, do both! Use just a couple of keywords,
keep them short and sweet. Adding a
title and alt text to your images will help search engines "read"
them and add value to your efforts. It never hurts to include a title for those looking
at the image, and an alt text for
crawlers indexing the image. SIDE NOTE: Check images before doing this to ensure they
are not copy write protected.
For more information,
hints, tips, digital strategies and services for Wisconsin entrepreneurs and Wisconsin
business owners, visit The
Leaning Tree Marketing website, and be sure to eyeball the links below.
No comments:
Post a Comment