Data about your website traffic can be collected from AdWords, Webmaster Tools, AdSense and sources outside of any Google product. However, using Google Analytics, users can modify data with configurations, specifying rules and utilize a TON of customized setting options. (So many, that it may really benefit a small business to outsource data collecting and reporting services.) All reporting data found in Google Analytics is based on different combinations of dimensions and metrics. Here’s a brief breakdown…
ANALYTICS DEFINED: Statistics and mathematics converted into useful data
Within your website analytics are trends, habits, performance indicators, lead generators and other information that can be used to plan better in the future. By identifying patterns and trends, for example, you can gain a better understanding of customer behavior, as well as peaks and valleys driven by advertising campaigns. Within analytics, it’s fairly easy to recognize the top players who drive conversions, through the traffic that they send to your website.
Data for Google analytics can be collected using these methods:
- By associating a tracking code
- By account linking
- By data importing
Ensure that your business website is connected to analytics tracking. Follow Google instructions for collecting traffic data information at this site here:https://support.google.com/analytics/answer/1008080?hl=en
Metrics through the eyes of business success is a very useful component of accountability and determination regarding what is working for your investment and what is not. Formulate and measure the effectiveness of how your investments are working for you using the metrics found on Google Analytics. Savvy marketers will pay close attention to those metrics that enable them to connect activity to business results.
Metrics include, but are not limited to:
- Activity related to the number of things you have produced, such as the number of blog posts, events, campaigns, and the associated hard and soft costs of those things.
- Output related to the resulting traffic, mentions or event participation regarding what you have produced.
- Operational metrics such as cost per lead, cost per click, etc.
- Outcome metrics which include “the share” or “rate of” something.
*The Leaning Tree Marketing, LLC provides and affordable analytics reporting services to local businesses in the Metro-Milwaukee and surrounding areas.
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